Behind the scene

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Our Story

G97 is here is to shake up the status quo. Envisioned by an aspiring team to revamp the fashion scene. The idea was conceived in New York, encompassing the classic casual street wear vibe of the BIG APPLE. Our specialty lies in casual apparel for budding youngsters who yearn for something out of the box, with an extensive assortment of proprietary designs and styles, we place immense amount of importance on our fabric quality, using the finest threads to put together a STATEMENT PIECE. G 97 exclusively avails the finest fabrics, keeping in mind the requisites of our clientele.


Fashion never sleeps and neither do we – we’re round the clock. We are incessantly innovating, presenting new pieces every week, so you always have the trendiest looks for less.

Our Story

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Our Story

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